Patients come first for you, you come first for us.

Imagine a world where you can leverage the power of a large health system, while preserving the heart of private practice and a fulfilling personal life.
That world is here.

Our innovative solutions empower physicians to focus on medicine, not management. Transform your practice and balance your life today.

Welcome to omo.

Our name, omo, is inspired by the Japanese philosophy of excellence, which emphasizes the importance of anticipating and meeting the needs of others. We are committed to addressing our members’ needs with honesty, efficiency, and exceptional quality.

Taking pride serving you.

Our sole purpose is the success of your independent physician practice, ensuring that you and your staff receive impeccable service and have the resources your practice needs to thrive.

Anticipating your needs.

We deeply understand the operations of a physician practice and have developed tools to help us anticipate your needs in advance, saving you time and money.

Serving without expectations.

We perform our services for you with joy, all because our mission is to preserve the independent practice of medicine.

About us.

In 1995, Hoag established the Coastal Physicians Purchasing Group (CPPG) to foster a sense of community and extend enterprise group purchasing contracts to local independent physician practices.

As the healthcare environment has evolved, our members have requested more solutions to build thriving practices in a world where medicine is becoming more and more corporatized. Hoag responded with CPPG’s expansion from a single group purchasing organization to a multidimensional solutions provider devoted to solving the most challenging needs of independent practices.

With this commitment comes a new name and a bolder vision: omo.

We look forward to serving you and working to strengthen independent medicine in Orange County and beyond!

Care and compassion for all, including independent physicians like you.

omo dedicates itself to the whole health of independent physicians and their practices.


Graphic depicting work-life balance, practice profitability, strong patient relationships, engaged staff, and seamless operations

Practice made perfect.

omo leverages enterprise-level expertise and resources to provide deeper, more comprehensive solutions for leveling the playing field for independent practices.

Our team of healthcare experts has a combined 75 years of experience and is focused on delivering best-in-class solutions across four key dimensions: financial, people, technology and well-being. Our goal is to preserve the independent practice of medicine and improve the work-life balance of physician owners and their staff.