Patients come first for you, you come first for us.

Our innovative services empower physicians to focus on medicine, not management. Transform your practice and balance your life today.

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Welcome to omotenashi.

Our name, omo, is rooted in the Japanese philosophy of omotenashi, which means every service we provide comes from the bottom of the heart. We fulfill our members' needs honestly, efficiently, and when possible, anticipate their needs in advance to provide unexpected and outstanding service.

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Taking pride serving you.

Our sole purpose in life is the success of your independent physician practice, and to ensure you and your staff are receiving impeccable levels of white-glove service.

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Anticipating your needs.

We deeply understand the operations of a physician practice and have developed tools to help us anticipate your needs in advance, saving you time and money.

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Serving without expectations.

We perform our services for you with joy and without any expectation of anything in return, all because our mission is to preserve the independent practice of medicine.

Meet your dedicated team.

Our veteran healthcare team are experts in practice operations, human capital, finance and information technology. We can help your practice generate day-one savings and start you on the path to physician happiness.

Michael Krug

Michael Krug

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Vice President

Michael drives omo’s vision and has the overarching responsibility for delivering superior customer value to our members. Michael has spent his career partnering with fast-growing start-ups, such as SpaceX, and DivX, providing high-quality, scalable human capital solutions. His expertise in strategically aligning and steering impactful talent, leadership, and organizational culture practices, has helped a variety of companies accelerate their business operations globally.

Over the past decade, Michael has dedicated his passion to building high-performing teams in new growth markets and creating new patient care delivery models at Hoag Health, a leading Orange County, CA-based healthcare system.

Lindsay Lariviere

Lindsay Lariviere

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Head of Strategy

Lindsay has several years of experience in healthcare administration and is accomplished in leading strategic growth initiatives that involve implementing new business platforms, standing up operations, developing hiring strategies, managing product releases, and identifying efficiencies. Having worked for various industries, including locally recognized wealth management companies managing high net worth clientele accounts, and leaders in the Aerospace sector supporting government contracts, Lindsay brings a wide range of experience.

Lindsay joined the team to drive strategic initiatives and support the vision of omo through project planning, systems management, product development, implementations, and process improvement efforts.

Jeremiah Yang

Jeremiah Yang

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Head of Account Management

Jeremiah oversees the entirety of account management and member services. With more than 15 years of leadership experience in various functional roles of business development, operations, and account management, he brings a depth of knowledge and experience to provide best-in-class customer service to our physician community. Jeremiah's mission is to create people-focused teams geared around empowerment, integrity, and ingenuity.

Jeremiah's expertise in developing cross-functional teams with a servant leadership mentality allows him to put client satisfaction at the forefront of omo’s membership experience.

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Practice, made perfect.

omo is a next-gen practice enablement company giving independent physicians the same enterprise-level tools and solutions only typically available to employed physicians at large hospitals and health systems. omo has created a one-stop-shop for independent physician practices, providing operating support and services in four key dimensions: financial, people, technology, and well-being. Our goal is to preserve the independent practice of medicine and improve the work-life balance of physician owners and their staff.

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