Patients come first for you, you come first for us.

Our innovative services empower physicians to focus on medicine, not management. Transform your practice and balance your life today.

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Welcome to omotenashi.

Our name, omo, is rooted in the Japanese philosophy of omotenashi, which means every service we provide comes from the bottom of the heart. We fulfill our members' needs honestly, efficiently, and when possible, anticipate their needs in advance to provide unexpected and outstanding service.

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Taking pride serving you.

Our sole purpose in life is the success of your independent physician practice, and to ensure you and your staff are receiving impeccable levels of white-glove service.

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Anticipating your needs.

We deeply understand the operations of a physician practice and have developed tools to help us anticipate your needs in advance, saving you time and money.

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Serving without expectations.

We perform our services for you with joy and without any expectation of anything in return, all because our mission is to preserve the independent practice of medicine.

Meet your dedicated team.

Our veteran healthcare team are experts in practice operations, human capital, finance and information technology. We can help your practice generate day-one savings and start you on the path to physician happiness.

Michael Krug

Michael Krug

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Business Leader

Michael leads the omo team with the overarching responsibility for delivering superior customer value to our members. Michael has spent his career partnering with fast-growing start-ups, such as SpaceX, and DivX, providing high-quality, scalable human capital solutions. Michael's expertise in strategically aligning and steering impactful talent, leadership, and organizational culture practices, has helped companies quickly accelerate their operations.

Over the past decade, Michael has dedicated his passion towards building high-performing teams in new growth markets and creating new patient care delivery models at Hoag Memorial Hospital Presbyterian, a leading Orange County, CA-based healthcare system.

Lindsay Lariviere

Lindsay Lariviere

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Strategic Initiatives & Projects

Lindsay has several years of experience in healthcare administration and is accomplished in leading growth initiatives that involve implementing new business platforms related to marketing, technology, reporting, and efficiency. Having worked for locally recognized wealth management companies managing high net worth clientele accounts, and leaders in the Aerospace sector supporting government contracts, Lindsay brings a wide range of experience. Lindsay joined the team to drive strategic initiatives and empower her team to navigate change, implementations, and process improvement.

Lindsay's dedication to professionalism and genuine partnership lends itself to omo's mission to help independent physicians thrive through her experience in client relations, operations, and project management

Lindsey Slader

Lindsey Slader

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Business Analyst

Lindsey brings strong analytical acumen to omo and excels at data governance and visualizations in addition to creating interactive dashboards. With a background in health care, consumer products, and entertainment, Lindsey is seasoned in translating data into actionable insights that support business processes.

Lindsey plays an integral part behind the scenes by analyzing trends and supporting omo with understanding the operational needs of our members.

Ty Owensby

Ty Owensby

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Concierge Services

Ty has several years of experience providing healthcare professionals with white-glove customer service. Dedicated to customer satisfaction, Ty provides support services to the entire omo team to anticipate our members' needs. She is accomplished in complex problem solving and organizational communication. Having earned favorable feedback member engagements in the past, Ty strives to exceed member expectations and eliminate the pain points practices currently face.

Ty is always a phone call away, ready to provide the first-rate service our members can expect from omo.

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Practice, made perfect.

omo is a next-gen practice enablement company giving independent physicians the same enterprise-level tools and solutions only typically available to employed physicians at large hospitals and health systems. omo has created a one-stop-shop for independent physician practices, providing operating support and services in four key dimensions: financial, people, technology, and well-being. Our goal is to preserve the independent practice of medicine and improve the work-life balance of physician owners and their staff.

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