Patients come first for you, you come first for us.

Imagine a world where you can leverage the power of a large health system, while preserving the heart of private practice and a fulfilling personal life.
That world is here.

Our innovative solutions empower physicians to focus on medicine, not management. Transform your practice and balance your life today.

Welcome to omotenashi.

Our name, omo, is rooted in the Japanese philosophy of omotenashi, which means taking pride in anticipating and fulfilling customers’ needs in advance. We are delighted to respond to our members’ needs honestly, efficiently and with outstanding service.

Taking pride serving you.

Our sole purpose in life is the success of your independent physician practice, and to ensure you and your staff are receiving impeccable levels of white-glove service.

Anticipating your needs.

We deeply understand the operations of a physician practice and have developed tools to help us anticipate your needs in advance, saving you time and money.

Serving without expectations.

We perform our services for you with joy and without expectation of anything in return, all because our mission is to preserve the independent practice of medicine.

About us.

In 1995, Hoag established the Coastal Physicians Purchasing Group (CPPG) to foster a sense of community and extend enterprise group purchasing contracts to local independent physician practices.

As the healthcare environment has evolved, our members have requested more solutions to build thriving practices in a world where medicine is becoming more and more corporatized. Hoag responded with CPPG’s expansion from a single group purchasing organization to a multidimensional solutions provider devoted to solving the most challenging needs of independent practices.

With this commitment comes a new name and a bolder vision: omo.

We look forward to serving you and working to strengthen independent medicine in Orange County and beyond!

Care and compassion for all, including independent physicians like you.

omo dedicates itself to the whole health of independent physicians and their practices.


Graphic depicting work-life balance, practice profitability, strong patient relationships, engaged staff, and seamless operations

Meet omo’s dedicated leaders.

Our veteran healthcare team has 75 years of combined experience in practice operations, human capital, finance and information technology. Both leadership and the rest of our dedicated team is wholly devoted to helping you find your path to physician happiness.

Jeremiah Yang Vice President Operations

Jeremiah drives omo’s vision to deliver exceptional customer service and value to our members. With more than two decades of leadership experience in various functional roles of business development, operations and account management, he brings a depth of knowledge and experience to provide best-in-class customer service to our physician community. Jeremiah’s mission is to create people-focused teams geared around empowerment, integrity and ingenuity.

Justin Wilson Head of Sales & Marketing

As the head of sales and marketing for omo, Justin is responsible for member growth, communication initiatives, and developing marketing strategies that build brand credibility. As a service-oriented leader, Justin works alongside the omo team to understand member needs and collaborate to deliver solutions that improve practice profitability and preserve autonomy. Focusing on both healthcare and out-of-industry best practices, he works closely with cross-functional teams to develop initiatives and campaigns that drive value, leading to overall growth, member success, and retention.

Aila Basit Operations Manager

Aila has valuable years of healthcare administration experience, specifically working with private practice physicians and health system leaders. She joined omo from the revenue cycle management space, specifically in client delivery and project management. She managed the rebuilding of a Client Services department as well as the end-to-end onboarding experience for new physician clients.

As the Operations Manager at omo, she supports leaders in ensuring the organization is progressing efficiently, developing products, and managing expenses with stakeholders in mind. She collaborates with other teams to address technology and system-feature gaps to drive member success and organizational growth.

Practice made perfect.

omo leverages enterprise-level expertise and resources to provide deeper, more comprehensive solutions for leveling the playing field for independent practices.

Our team of healthcare experts has a combined 75 years of experience and is focused on delivering best-in-class solutions across four key dimensions: financial, people, technology and well-being. Our goal is to preserve the independent practice of medicine and improve the work-life balance of physician owners and their staff.